SERVICE OFFERINGS

Federal Marketing

Success in the federal market requires an in-depth knowledge of what drives business opportunities.  As an extension of your marketing, sales and business development functions we help you better position your company for success. Our multi-pronged approach leverages connections inside government with Congress, the regulatory agencies of the federal government, as well as individual agencies. Merging a traditional government relations methodology with your company's business development function we help you help build strategies and partnerships with government and non-government business partners that allow you to better navigate the federal marketplace, while raising your brand and market awareness.  

​

• Federal Market Strategy

• Government Contracts

• Opportunity Identification 

• Business Development Support

Government Relations

Legislative and Regulatory

Specializing in critical technology issues - cloud computing, privacy, and cybersecurity - our Public Policy and Government Affairs practice area focuses on traditional government relations, working with your company to understand your business, while identifying opportunities to develop and execute a public policy strategy to advance your interests with key members of Congress and staff. Acting as your "eyes and ears" on the ground we monitor legislative and regulatory developments with the potential to impact your business, providing advanced warning on how those changes may affect you and influencing policy development to your benefit.

• Information Technology & Cloud Computing 

• Federal Acquisition 

• Government Management & Operations

• Privacy & Cybersecurity

• Oversight & Investigations

• Appropriations

​

Congressional Oversight and Investigations

No company large or small should try to manage its way through a Congressional investigation without the advice of experts.  At HSG, we have extensive experience in the Congressional investigative process. HSG founder, Mike Hettinger served as a Staff Director on the House Oversight and Government Reform Committee and has conducted more than 60 oversight or investigative hearings and launched more than 40 investigations by the Government Accountability Office (GAO). Who better to have on your side than a former staffer who knows how the committee leadership is thinking and can provide you with straightforward advice.

​

• Hearing and Testimony Preparation

• Response to Committee Inquiries

Public Relations

In today's competitive market, government relations, marketing, and business development are intertwined with your overall public relations and communications strategy.  At Hettinger Strategy Group we provide our clients with customized public relations and communications strategies designed to help you achieve your goals.  Drawing from experience managing communications in a variety of high pressure environments, including on Capitol Hill and in corporate communications, we help you understand your challenges and craft a comprehensive strategy to put your organization in the best possible position for success.  And if you're ever faced with a crisis, we offer crisis communications services, often combined with our expertise in Congressional Oversight and Investigations, to ensure your message is heard. 

​

• Communications Strategy

• Crisis Communications